Marketing strategy of apple computer company

Granted, some of these companies do not really pose a serious threat to Apple, not like Samsung and Google.

Assignment Point - Solution for Best Assignment Paper

One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. Such expansion and business growth are achieved through intensive strategies for growth. Some sectors have considered packaging and personnel as components of the marketing mix.

The poor performance of Apple stemmed from its poor product strategy. It takes a lot of dedication and commitment to be one of those people lining up, which is pretty much like being in an intimate relationship.

Hills, GMarketing and entrepreneurship: If buyers are to use the life-cycle as a predictive tool, they must appreciate the underlying consumer trends that affect the rate of growth of the associated product market. Not every company has product launches that allow it to adopt this strategy, but there are always opportunities to evolve and re-price a successful product to address the needs of a new and different customer segment.

The idea was genial and powerful: In this generic strategy, Apple does not focus on any specific market segment. Doing a product SWOT on your own products will not really give you the whole picture. Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience.

Also, Apple implements the market development intensive growth strategy through novel products. Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations.

The chosen product Product ranges offered by businesses have to be managed within the context of an ever-changing business environment.

The Apple Product Strategy

One of the key drawbacks of the Apple computers and software system was the non-compatibility with Microsoft Windows based computers. At that time, the name of the company was 'Apple Computer, Inc. It is known for being a company that provides clean and simple, yet functional packaging to its products.

In this generic strategy, Apple does not focus on any specific market segment. The situation in the economy and the demands of the stakeholder instituted the need to manage the exchange.

This market is the one that needs devices that can keep their records and other personal or business information. Furthermore a strength of the company is the effective advertising the company uses.

This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price conscious audience at a later date. Apple markets its products to cater to anyone and everyone who is looking for great value and high quality — all over the world.

Through this intensive growth strategy, Apple views innovation as a critical success factor. Newer components of marketing mix have been added. A new screen, 4G, faster processor, and better camera top the list of major developments, but there hasn't been a total redesign of the product.

Infact - and few financial and marketing experts know it - for the first 3 years the iPod was a terrible flop, whose sales were not covering even the research and development costs.

Apple employs a retroactive and proactive approach as part of its product strategy. As years go by the capabilities and capacities of mp3 player improves in accordance with the needs of their clients. Great ideas may come from everywhere. The unique marketing and advertising situation of the iPhone Despite its record-breaking sales performance and a high level of popularity, there are no extensive marketing strategy for the iPhone apart from product and pricing strategies and publicities coursed through tradeshows and media relations.

The main weakness of the company is the health issues when their product is partaken. Apple Computers Inc and its product showed that with the use of proper strategy and use of its varied opportunities the company can achieve fast growth and development in a short period of time.

They were able to come out with products that are unique and innovative. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company. The increase in prices of materials can be due to the changing world economy.

As mentioned, part of its product strategy is to provide a premium user experience and one of the ways the company does this is through its product design considerations. For example, the company innovates to offer goods like Apple Watch, which is an entirely new product line for the firm.

With a high rate of innovation and emphasis on excellence in product design, Apple succeeds even with its relatively high selling prices. The influence of potential entrants to the companies is weak.

The supplier made sure that the products were priced well and certain discounts were added to some of the products. If we want to really understand the secrets behind Apple stunning success, we need to focus on a specific period: the key period for Apple, that is the years between and from being just a hardware and software computer company to what it is today.

This essay on Apple Marketing Strategy has been first written inthen. Marketing Strategy of Apple Published by: 2 Introducing Apple Steve Jobs is the brain behind the very famous and very Popular Apple Company. Apple creates and designs desktop computers, Mac laptops, iTunes, iPods, the OS X operating system, the iPad and the iPhone.

Apple’s Marketing Strategy Just one word can be.

Apple’s Generic Strategy & Intensive Growth Strategies

Innovation Strategy of Apple, Inc. Words | 4 Pages. share in the industry. Apple Computer Inc., is known as Apple Inc. has proven that a company may successfully diversify its portfolio if they continue to be innovative in creating new products and improving older products.

Apple’s generic strategy and intensive growth strategies directly relate to the company’s strategies in pricing, marketing, and other areas of the business.

As one of the most valuable companies in the world, Apple shows that its generic strategy is a major determinant of advantage against other firms like LG, Samsung, and BlackBerry. Apple Marketing Strategy Analysis. Print Reference this. Published: 23rd March, apple inc marking plan.

Marketing strategy is the process that allows an organization to analyze and concentrate on the limited resources to increase the sales and achieve leading competition. it was introduced by Apple company. iMac are the computer.

Jul 08,  · Here's The Simple Secret To Apple's Marketing Success.

Apple’s Generic Strategy & Intensive Growth Strategies

Jayson DeMers Subscriber i. Opinions expressed by Forbes Contributors are their own. Another example of a company that definitely scored.

Marketing strategy of apple computer company
Rated 4/5 based on 52 review
The marketing strategy of Apple: A concise analysis | Version Daily